Sleeping Giant Wake Up was created with one goal in mind: to improve literacy and educational outcomes in underrepresented communities. Reading and consumption of educational media inspires creativity; stimulates economic growth, and promotes reduction in poverty. Increasing a communities education leads to lower crime rates and so much more—ultimately, creating a thriving environment for youth and adults.

By demonstrating a consistent support structure through advocacy and leadership and working with schools and community organizations that share our missions goals, we aim to inspire a lifelong love of reading learning.